DAM20 Amsterdam – A Unique Opportunity in the Beating Heart of the City.
Welcome to DAM20 in Amsterdam, a Midstad project – where heritage, commerce, and unmatched visibility intersect. Located at the busiest square in the Netherlands with 55.000 visitors on a busy day, DAM20 gives you the possibility to create a unique experience at this vibrant square with the rare destination “Provision Entertainment”. This address places your business at the epicenter of Amsterdam’s most visited and photographed landmarks. With extraordinary foot traffic and premium exposure. This is where your vision connects with its audience – right in the heart of it all.
Concept
A Unique Opportunity in the City of Amsterdam
DAM20 Amsterdam is more than just a location – it’s a concept designed for retail, ticketing, and immersive entertainment experiences. With its official designation as a “Provision Entertainment” property, it is one of only three buildings in central Amsterdam permitted to offer such uses across 2,000-2,500 sqm – a rare and strategic opportunity for market leaders and trailblazers.
Located beside the busiest shopping street in the Netherlands and surrounded by a dynamic mix of retail, hospitality, entertainment, and cultural landmarks, DAM20 is perfectly positioned to thrive as a hub for ticketing and visitor engagement. The site’s strong synergy with entertainment-related uses ensures a seamless match between concept, location, and audience.
Location
In the Middle of Everything
Your Front-Row Seat on Amsterdam’s Dam: Where Kalverstraat meets Damrak – and where your concept takes center stage. Framed by iconic landmarks like the Royal Palace, De Bijenkorf, and the National Monument, this is urban visibility at its very best.
The Best Conditions for Success.
Dam Square is not only Amsterdam’s historic heart – it’s also its commercial pulse. With millions of annual visitors, from global tourists to locals, its unmatched visibility and accessibility make DAM20 the ideal site for experience-driven businesses seeking maximum impact. The surrounding ecosystem – a mix of hospitality, diverse retail, cultural highlights, and tourist infrastructure – offers a dynamic setting, especially attractive to operators in the ticketing and experience economy.
Amsterdam Central Station
7-minute walk
Metro
2-minute walk
Amsterdam Airport
15 minutes by train or 25 minutes by car
Parking garages
4 within a 5-minute walk
Major sightseeing and shopping districts
Surrounded by shops, cafés, and cultural highlights
"Dam" tram station
2-minute walk
DAM20 Amsterdam
A New Chapter for the City's Heart.
Created for modern use in a high-energy, high-footfall environment, it offers brands and operators a future-focused base in one of Europe’s most dynamic destinations for retail and tourism.
Overview:
- Usage: Ticketing and Entertainment
- Floors/Layout: Ground + 4th to 6th Floor
- Approx. GFA: ca. 2,472 sqm (up to 2,500 sqm Provision Entertainment)
- Special Features: Separate entrance and exit
- Delivery: Shell condition
- Planned Completion: Early 2026
Dam 20 – For Rent.
Spanning four upper floors and featuring a dedicated ground-floor entrance, this landmark property offers approx. 3,348 sqm of GFA – ideal for modular layouts, scalable concepts, and optimized visitor flows.
Premier high-traffic location
on Amsterdam's famous Dam Square
Retail and Tourism Magnet
Surrounded by top-tier attractions and iconic shopping streets
High visibility
and exceptional footfall
Ideal for ticketing and entertainment concepts
“Provision Entertainment” property with 2,000-2,500 sqm
Historic landmark building
at the heart of the city
Vibrant Urban Environment
Located in one of Europe’s most dynamic city centers
Rental Space
Tailored space – ready for you.
This landmark property offers rental space across multiple floors, ideally situated for activation:
- Ground Floor: approx. 163 sqm
- Fourth Floor: approx. 883 sqm
- Fifth Floor: approx. 883 sqm
- Sixth Floor: approx. 534 sqm
A Gem, waiting for a new touristic concept.
Located at Dam square, DAM20 offers a stage of presence and potential. Explore its urban elegance through curated visuals showcasing Rokin, Dam Square, and the vibrant streetscapes surrounding it – a location that truly speaks for itself.
Development
Our Drive for the City of Tomorrow.
At Midstad, we don’t just lease space – we activate city centers. Midstad Amsterdam exemplifies how visionary development, strategic zoning, and a prime location shape tomorrow’s commercial hubs.
We create environments where commerce thrives, ideas flourish, and visitors connect – where your concept becomes part of the city’s rhythm.
Learn more about our vision and projects at:
Contact
Are You Interested in Rental Space in the heart of Amsterdam?
Paul van Rooy
Head of Asset Management